HTML tags used to structure content and indicate importance to search engines.

The process of search engines storing and organizing web pages in their database.

The practice of finding relevant search terms or phrases that users type into Google, Bing or other search engines to optimize content for SEO.

Specific, multi-word phrases with lower competition but higher conversion potential (e.g., "best AI tools for lead generation").

The process of having enough SEO to "get on the MAP" aka Google CTR brings up a map and you are one of the few businesses on that map because of the search outcome.

A short text snippet displayed in search results that summarizes the page content and impacts CTR. (Under 160 characters)